Equilibrium Zone Technologies

In today’s fast-paced world, where people are constantly on the move, the freedom of shopping online has come as a surprise to many who are accustomed to traditional methods of making purchases. Online shopping is becoming a more convenient way to make purchases and do daily duties.

More and more firms are now able to engage with clients and consumers directly through eCommerce, eliminating the need to set up an office or retail shop. However, with ever-increasing competition, you must consistently update your internet presence as well as your products and services.

A Good eCommerce design can be your best option. Here are some of the important elements you should consider when designing your e-commerce website.

1) Product Descriptions

The foundation of any internet business is its products. As a result, it is critical to contain all relevant product information.

The most significant box on your e-commerce website is the product description box. This is generally the first thing your potential buyers will read when they arrive at your website, so make it stand out. There are several approaches to this, but excellent product descriptions will frequently include the following elements:

  • Name of the product
  • Description of the product
  • Important specifications (such as size, age and weight)
  • Price
  • Sales pitch (This is optional, but can make your product even more appealing)

2) Professional Product Photography

It is critical to showcase your goods in images in order to bring it to life. For the main product page, use an appealing product photo. As a result, using product photographs to show your customers what their purchases will look like is a fantastic idea. Rather than simply listing the product and displaying a photo of a model in the product, display your product against a white background to allow your clients to clearly view the things. Photos can also be utilized to quietly suggest who might be interested in purchasing your product.

3) Bestseller Products On Homepage

People enjoy shopping for best-selling items. As a result, you should make certain that the featured or best-selling products are displayed on your home page. This will provide potential clients with an overview of what you are selling and allow them to make an informed decision about which product to purchase.

4) Price Filters

Another feature of a good e-commerce website that allows consumers to easily identify items that meet their budget is price filters. Your clients may sort and filter product prices by factors such as color, size, and brand using the pricing filter. Price filters are vital to the success of your e-commerce business. Price filters can be applied in a variety of ways. Setting a minimum price, allowing customers to buy items within a certain price range, and allowing customers to sort products by price are all examples.  

5) Shipping Details

Make your shipping and return information visible. The majority of e-commerce websites only display shipping options on the product page, not the product details page. As a result, provide your customers with as much information about the product’s shipping as possible. You can also include details about your payment methods, shipping costs, and the country or countries to which you ship. This will save time and demonstrate to the customer that you are serious about shipping and customer satisfaction.


With the increasing number of online shops in Nigeria, it is critical that you have a clear vision and a comprehensive plan in place to differentiate and market your products as effectively as possible. The first step is to create a strong e-commerce website. With these suggestions, you’ll be well on your way. Part 2 will cover how to create a more successful and secure ecommerce website.

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