Equilibrium Zone Technologies

A website’s primary goal is to promote and sell products or services over the internet. Some websites, such as eCommerce sites, are designed to do more than just promote products. Amazon, Zappos, iTunes, and eBay, for example, are all popular eCommerce sites that not only promote but also sell products. 

An eCommerce website is intended to enable customers to buy products or services directly from your company. This website differs from other types of websites in terms of both purpose and function.

Different Kinds of Ecommerce Websites

Ecommerce websites are distinguished by the products they offer and the participants they attract, which include: 

  • Electronic devices, electrical appliances, clothing, footwear, furniture, books, and so on are examples of physical products. 
  • Digital products include music, videos, software, eBooks, textual content, images, and infographics, among other things. 
  • Insurance, mobile wallets, and tickets are examples of services. 

This distinction is significant because it can provide information about a brand’s business and financial model.

There are six main types of e-Commerce websites, each of which is influenced by the nature of the businesses, consumers, and administrators involved. These six types are:

  • Business to consumer (B2C)
  • Business to business (B2B)
  • Consumer to consumer (C2C)
  • Consumer to business (C2B)
  • Consumer to administration (C2A)
  • Business to administration (B2A)

Ecommerce Website vs. Regular Website 

Here are the five key differences between a regular and an eCommerce website: 

B2B versus B2C 

The website’s design is primarily determined by the target audience. Web design for B2B or B2C sites must be both visually appealing and functional. It must have a simple and user-friendly interface.

Customers frequently use mobile devices to browse eCommerce sites, so the website must be responsive as well. This means that the website’s layout and content must be adaptable to the user’s device, whether it’s a phone, tablet, or computer. 

In the meantime, responsiveness is a low priority on a standard website. However, keep in mind that making your site responsive is still recommended in this day and age.

Goal of the Website 

The primary concern of ecommerce website owners is increasing sales, improving conversions, and increasing profits. A regular website’s design goal, on the other hand, is to generate leads and traffic, which results in different styles of website design. 

Hosting Service 

Regular websites necessitate their own hosting. It can also be used for sales and marketing. 

Ecommerce sites, on the other hand, are self-hosted. They must be ideal for purchasing, selling, and accepting payment.


Because of the nature of ecommerce websites, security is of utmost importance when designing one. Payments and customer information are involved in transactions, so integrating secure payment gateways is essential. In the meantime, regular websites do not require payment transactions or the input of credit card information.

Website Design: Intuitive vs. Informative 

A regular website’s design should be simple to use. Customers will not use a website that is difficult to navigate. A regular web design must include navigation and an interface. Contact forms are also required for standard web design because they aid in the generation of leads.

Ecommerce websites must provide some product information and reviews without jeopardizing the speed and ease of navigation. To provide the best possible user experience, the design should be both simple and informative. 


Regular and ecommerce websites are very different, and it’s critical to understand these distinctions in order to create the ideal site for your business. Working with a professional web design company to give your site the look and function it requires, whether you need a regular or ecommerce site, is always a good idea. 

Are you looking for the best web design firm? Trust EZ TECHNOLOGIES, a digital agency in Nigeria that creates award-winning eCommerce web design. Schedule your free consultation today!

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