Equilibrium Zone Technologies

Is your website losing its radiance? Are you losing customers because your blog or e-commerce page is outdated and slow to load? In Australia, nearly 2 million small businesses compete in a global retail market.

Online sales are a big deal. Every year, consumers spend more than $4.5 trillion on goods and services purchased online. The best part about e-commerce is that it allows small businesses to thrive without the need for a traditional brick-and-mortar store.

This article is for you if you’re wondering how to update your website to reflect new web design trends. We’ll give you the lowdown on how to get your website up to speed.

1. Mobile-Friendly Design

There is no getting around it: modern web design must be mobile-friendly. Website design can make or break your business, and more people are buying online than ever before.

To make your website mobile-friendly, examine your loading times. Customers will leave if there is too much lag. In general, a customer will abandon your page after about three seconds.

Try to limit the number of images on each page. You should also remove any unnecessary text.

2. Minimalism

Minimalist websites have been around for a long time, but they are finally becoming popular. Customers prefer a relaxing shopping experience rather than being bombarded with text or images.

Consider what you want your brand to convey. Pop-ups and audio content may not be necessary, as they may irritate your customers.

You can even conduct a focus group to determine which design your customers prefer. Take your time and update the content on your website for your target audience.

3. Online Chat

Providing customers with an online chat option is one of the best website design ideas. You don’t need to use an AI chatbot; simply have a few customer service representatives available to speak with your customers.

Having an online chat feature can help you increase your conversion rate. Customers prefer to speak with a live person before making a purchase decision.

Younger customers are more likely to shop online. You’ll be more likely to make a sale if you can assist them in conducting research and comparing products.

Chat agents are also advantageous because they are available outside of normal business hours.

4. Custom Video Content

You may want to create some custom content as long as it does not significantly slow down your load time. Videos are great because they allow you to demonstrate your product.

For example, if you’re selling a board game, you can demonstrate how it works to your audience. You’re assisting your customers in visualizing themselves playing the game, which increases their likelihood of purchasing.

Real estate walkthroughs and college tours can also benefit from video. Your sales figures should improve as you provide more premium information.

5. Hamburger Menus

We’ve all seen hamburger menus: three horizontal lines stacked on top of each other. When you click the hamburger, a new menu appears.

Clean website design benefits from hamburger menus. You can declutter your website while still providing information to your customers. They’re everywhere these days, so you know your customers will recognize that design element.

If you don’t enjoy designing websites, look for a full-service digital agency that can assist you in bringing your web layout ideas to life.

6. Infographics

Infographics are another excellent way to attract customers and increase sales. They are charts with both a visual and written components. They can also be effective sales tools.

If you own a farm, for example, you could create an infographic about the number of organic farms in the United States. You can demonstrate the environmental impact of purchasing organic foods.

When creating an infographic, the sky is the limit. They’re simple to make and can be illustrated in any way you want.

7. Custom Photography

Why limit yourself to drab stock images? Custom photos that represent your company are the best website design ideas.

Small business owners are constantly looking for ways to grow their brands. Your logo should be easily identifiable, and your values should be reflected in the design of your website.

Custom photography is an excellent way to distinguish yourself and refresh the look of your website. Take the time to capture a few great shots, and don’t forget to include a photo of your employees!

Another way to use custom photography is in product photography. If you’re tired of plain white backgrounds, experiment with a colorful backdrop or even an outdoor photo shoot.

8. Asymmetry

Asymmetrical design is one of the most popular website trends. It can be tedious to keep looking at the same old website design. Designers are beginning to experiment with new fonts and “broken” grids.

A broken grid is simply an asymmetrically designed grid. They are becoming increasingly popular for clothing websites and websites aimed at younger customers.

The benefit of updating your website is that you can test out new ideas until you find what works. You do not need to hire a full-time web developer, but you must find a professional, reputable website design firm.

How to Incorporate Web Design Trends

Take a look at your old website if you want to update it to reflect new web design trends. You do not have to start from scratch, but you must determine what works and what does not.

Try using a mobile phone, a laptop, and a tablet to access your website. Determine how long it takes to load and which images and text can be removed. You want a loading time of three seconds or less.

You can do a little research and ask for some customer feedback. After all, your goal is to increase sales and conversion rates. It’s critical to identify where customers are getting stuck in the sales funnel.

We provide complete website design and e-commerce services. Send us an email and we’ll schedule a free consultation for you.

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