The design of your website is crucial for more reasons than just looks. Additionally, it can increase website traffic and SEO ranking, lessen bounce rates, convert leads, and boost sales and return visitors.
If you launched a website a while back, you might be overdue for an update or redesign. Redesigning a website, however, may be difficult, expensive, and time-consuming. This article will show you when it’s appropriate to revamp your website and how doing so can be a smart financial decision.
Why Should You Redesign Your Website?
Because your website is the online face of your company, it is critical that it always professionally reflects your core values. That doesn’t mean you should abandon your brand’s style guide entirely, but it does mean you should be open to incorporating new visual elements.
You can compare your website to other updated websites to see what needs to be improved, added, changed, or deleted.
Here are four indicators that it is time to redesign your website:
SEO Ranking Is Low
When you search for something on the internet and your website does not appear on the first few pages of the search engine result page, this indicates that your website ranks low in search engine optimisation.
Including relevant keywords in your site’s title and throughout its content will assist search engines in identifying and categorizing your site. Linking to popular external sources that are relevant to your target audience will also aid in your visibility.
A difficult-to-navigate website
If you notice that visitors frequently visit your site but then leave, this could indicate that your site is poorly designed. Poorly designed websites are not only unsightly, but also difficult to use.
This includes a lack of or need for improvement in calls to action, visual design elements, ease of navigation, proper element order, and other issues. Addressing these issues is critical to maintaining user engagement.
The website is taking too long to load.
The percentage of visitors who come to your website and immediately leave without doing anything, such as clicking a CTA button, is known as the bounce rate. A reasonable bounce rate ranges between 26 and 40%. Anything higher indicates that something is wrong.
Polls show that 40% of users will abandon a website if it takes more than 3 seconds to load. Furthermore, 47 percent of users expect websites to load in less than two seconds. This may result in a high bounce rate.
Website is not mobile-friendly.
In the United States, one in every four people uses a mobile device to access the internet. Consumers are increasingly using smartphones and other mobile devices to make purchasing decisions, and this trend is expected to continue.
When creating a website, make certain that it works well on both desktop computers and mobile devices. Optimize your images for a smaller phone screen and consider load times. Also, data size and response time on a phone can be very different than on a computer, so keep that in mind.
Conclusion
You only have two to three seconds to entice a visitor to stay on your website. A stale website will quickly turn off potential customers, which is the exact opposite of what you want. When redesigning your website, you should prioritize user experience.
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